OCEAN 
CONSERVANCY

A healthy ocean and a thriving planet, forever and for everyone.

Introducing Ocean Conservancy as a bold, trusted leader protecting the ocean forever and for everyone. The organization was in need of a refreshed identity to reach new ocean advocates and stand out among the sea of environmental nonprofits.We created a new visual identity informed by the organization's 50+ year legacy, stakeholder interviews, and a national perception survey. This included an expansive color palette inspired by aquatic communities and wildlife, curated photography style rooting their work in real-world impact, and a new, humanist typographic system — culminating in a cohesive brand system that reinforces the organization’s confident positioning as the front line defenders of the ocean.
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ASSET BREAKDOWN

In tandem with the primary deliverable: The Ocean Conservancy Website, which was an Anthem Awards Silver Winner in 2025, we also intorduced a full rebrand, social graphics, motion deliverables, and more.

Web Design

Responsive web design for expansive digital system. Featuring a vast range of page types from bespoke animated home-page elements, to user-friendly article templates, all wrapped in a comprehensive design system highlighting brand pillars, custom navigation, and solutions for internal use.

Motion

Motion incorporation throughout brand. Including motion logos, animated web elements, social graphics, and full production brand sizzles.

Branding

Deriving from the website, a full rebrand was created to create a cohesive environment with all Ocean Conservancy brand touchpoints.

BRAND SIZZLE

Motion-based brand introduction