Prior to the Great Depression, Duesenberg was the most prestigious luxury car manufactured in America. As part of a branding class project, I re-imagined Duesenberg as an autonomous luxury vehicle. This project entails a full brand style guide, and various print, web, and product applications.
Bring a dead brand back to life with a new vision for its future.
Revive the Duesenberg name and the reputation of the American luxury car industry with the introduction of a new hyper-luxury autonomous vehicle. Use elements of Art-Deco patterns and shapes throughout the brand to reflect Duesenberg’s vibrant history. Revive the eagle emblem as a simple and contemporary logo mark. Create a word mark using decorative but modern type to signify Duesenberg’s transition from past to present.
This project includes: